The 'Belle Effect' is an age-old syndrome already rife across all our media platforms. When will we learn?
Australia’s Federal Court in Melbourne has handed down a verdict following an investigation by Consumer Affairs Victoria (CAV) which determined that the blogger and self-proclaimed cancer survivor, Belle Gibson, had misrepresented herself and made fraudulent claims.
Remember standing up if front of your primary school class and reciting “what I did in my holidays”? Did they stay awake? The same is true for travel writing and unless you grab your audience’s attention early, you’ve lost them forever.
UPDATE: During 2016, Facebook changed the video player interface and moved the video link. But fear not, it's still shareable with non-FB friends and contacts.
All you do now is right-click on the video panel
To activate the menu, right click anywhere on the video panel.
And the new menu will appear. Copy the link from the box.